Paper
Social Media Implementation in Small Service Firms
- Authors:
- Mostafijur Rahman; Martine Spence; Ajax Persaud
- Abstract
- This study examines the implementation of social media in small service firms with a view to indentifying the factors that promote or inhibit successful adoption. Based on in-depth interviews, the study found five key factors that inhibit successful adoption. These factors have not been reported in prior research on social media adoption. The implications of the results are discussed.
- Keywords
- Social Media; Adoption; Service Firms; Web 2.0
- StartPage
- 62
- EndPage
- 65
- Doi