Paper

Choosing Supply Chain Competitive Strategy based on a MCDM Model (A case study in Iran)


Authors:
Hasanali Aghajani; Zeinolabedin Akbarzadeh; Kazem Ravansetan
Abstract
A key feature of present day business is the idea that it is the supply chains not companies, that competes, and the success or failure of supply chain is ultimately determined by the end consumer in the marketplace. Most of the companies realize that in order to evolve an efficient and effective supply chain, supply chain management needs to be assessed by its performance. Thus, this paper seeks to provide a performance comparative evaluation and choice of lean, agile and leagile supply chain strategy by using a combined approach of analytic network process and decision-making trial and evaluation laboratory techniques. Through this combined approach, the number of pair wise comparison matrixes and calculation volume decreases, leading to an increase in the calculation speed, which makes the approach easier to understand. The results also indicate that agile strategy is the most appropriate strategy.
Keywords
Lean Supply Chain Strategy; Agile Supply Chain Strategy; Leagile Supply Chain Strategy; Multiple Criteria Decision Making (MCDM); Iran
StartPage
84
EndPage
91
Doi
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