Paper
Forces Impacting on eBook Business Model Development
- Authors:
- Bill Martin; Tian Xuemei
- Abstract
- In an earlier paper, we drew attention to a range of forces both external and internal that in combination were helping to shape the direction and structure of business models for eBooks. Most of these forces remain in play today although the balance between them has shifted with some being less powerful and others more so. This paper looks in detail at key forces including market competition, customer power, regulation, technology and internally at business strategies and business models. While technology, especially mobile technology, is clearly a major force, conflicts exist between technology potential and publisher-reader interface, with continuing interventions by regulators around the world. Competition is still led largely by non-publishing players, such as Amazon and Apple with overlaps between social media and mobile telephony becoming increasingly significant. The paper reconsiders the nature of ‘eBooks’, their major producers and users, market trends and the implications for business models.
- Keywords
- Digital Publishing; Business Mode; ebook; Internal Forces; External Forces
- StartPage
- 48
- EndPage
- 58
- Doi