Paper
The Dynamics of Online Sales for Private Organizations in Saudi Arabia
- Authors:
- Abdulwahab S. Bin Shmailan
- Abstract
- There is evidence that private organizations which utilize online sales must increase their presence as online sales continue to grow annually around the world and in Gulf counties, particularly in Saudi Arabia. This study reviews 120 private Saudi Arabian organizations to evaluate their online products and services in relation to their traditional sales. The aim of this study is to identify the percentage of online sales enacted by organizations in Saudi Arabia, and to investigate the percentage of advertising that has moved to an online format rather than traditional advertising methods. This research identifies the obstacles and motivations facing Saudi organizations which utilize online sales platforms.
- Keywords
- Challenges; Motivation; Online Sales; Saudi Arabia; Private Organizations
- StartPage
- 21
- EndPage
- 36
- Doi