Paper
A Multi-Viewpoints Trust Model in Online Auction
- Authors:
- Dingwei Wang; Wenjia Wang
- Abstract
- Developing a multi-viewpoints trust model mainly for the problems existed in the current assessment of trust degree in online auctions. Referencing to various activities of online auctioneers and bidders, the model divides the participants into bidder, auctioneer and the third party/auction websites. Different participants in online auction have different parameters on the trust computation, such as the recent credibility, the time weight, the value of the transaction, the reputation feedback, the behavior analysis, etc. By means of evaluating the assessments of trust degree with multi-viewpoints of different participants, we calculate credibility of participants separately. The multi-viewpoints trust model is able to greatly improve the accuracy of calculation. Furthermore, it is more effective for analyzing the trust degree in online auction.
- Keywords
- Online Auctions; Multi-Viewpoints Trust Model; Trust Degree; Reputation Assessment; Reputation Feedback; Behavior Analysis
- StartPage
- 203
- EndPage
- 211
- Doi