Paper

Factors Influencing Homebuilders’ Intentions to Use Ready Mixed Concrete When Building Private Houses


Authors:
Nguyen Manh Quyen; Nguyen Minh Ha
Abstract
The objective of this study is to investigate factors influencing homebuilders’ intentions to use Ready Mixed Concrete (RMX) instead of site mixed concrete when building private houses in Vietnam. The study finds out that attitude, subjective norms, perceived behavioral control and perceived consequences have significant effects on homebuilders’ intentions to use RMX concrete. They are all proportional to the intention, and they explain 61.90% of variance in homebuilders’ intentions. These results may enforce the Theory of Planned Behavior that is used in the construction business field. The findings also show no significant difference in the intentions towards using RMX concrete among homebuilders’ characteristics such as age, experience and education.
Keywords
JEL; Homebuilders; Ready Mixed Concrete; Factors; Building; Vietnam
StartPage
74
EndPage
81
Doi
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