Volume 4 Issue 4
Authors: Gertrude P. Pannirselvam
Abstract: India still remains the top destination for information technology (IT) and business process outsourcing; however, the landscape of Indian IT outsourcing (OS) industry is changing. As Indian IT firms continue to expand into the global market, multinational corporations (MNC) in the IT industry are increasing their presence in Asia, especially India, beyond captives. This changing structure of the Indian IT OS industry provides a rich context for a preliminary investigation into whether the location of ownership and the scope of market experience impact the drivers of performance. We use structured interviews to assess the differentiating strengths of local (Indian) firms. The results of this investigation point to differences in how Indian IT firms and subsidiaries of MNCs operationalize elements of the performance drivers. We develop propositions based on the findings and provide directions for future research to further develop and test these propositions.
Keywords: IT Outsourcing; India; Ownership; Market