Paper
Research of the Bank’s CRM Based on Data Mining Technology
- Authors:
- Dongsheng Wu; Yong Wang
- Abstract
- Customers are the base of existence and development of the banks. Good CRM (customer relationship management) can help the banks to find potential new customers and keep good relationships with old customers, so it is very important to the banks which are in the intense competitive environment. With the rapid development of the data mining technology, its effect in the bank’s CRM will be more and more outstanding. Various data mining technologies can be comprehensively used not only to find valuable knowledge and laws in the sea of information in the bank’s CRM, but also to explore the potential high-value relationships of the customers and forecast the behavior of the customers. This paper expounds the composition and major function of the bank’s CRM, and constructs decision tree to analyze the kind of the bank’s customers by applying the ID3 algorithm. This will attain the intellectual need in the CRM interactive process, help the bank understand the behavior of the customers to a fuller extent, and improve the service level of the bank.
- Keywords
- data mining; bank’s CRM; ID3 algorithm
- StartPage
- 30
- EndPage
- 35
- Doi