Paper
The Effects of Institutional Trust and Financial Innovation on Customer Behavioral Intentions
- Authors:
- Wushih Han; Kueichiu Lee
- Abstract
- In condition of the monetary control relieves, advance in technology, consumer demand change and the market competition is intense, financial organ starts the finance innovative activities. Innovation brings the advantage of competitive, but also creates the global finance tsunami. The study also found that the trust of general public to the financial institutions has been shaken, and this crisis of trust is caused by the global financial tsunami. Review Taiwan financial organ, innovation and trust are important for their serve objectives. So that this study uses questionnaire with a random sample to explore how institutional trust and financial innovation have affected behavioral intentions. The purpose of the questionnaire is to analyze the perspectives of those credit cooperatives customers on the idea of institutional trust and financial innovation, and to use structural equation modeling to verify the relationship between financial innovation, perceived value, customer satisfaction, and behavioral intentions. The results showed that customer satisfaction has the greatest impact on behavioral intentions, followed by perceived value, financial innovation, and institutional trust. Therefore, customer satisfaction and perceived value are the key factors in influencing behavioral intentions. The structural equation modeling suggests that institutional trust has a significant and positive influence on financial innovation. Furthermore, trust also has influence on perceived value, satisfaction and behavioral intentions.
- Keywords
- credit cooperatives; institutional trust; financial innovation; perceived; value; behavioral intentions
- StartPage
- 61
- EndPage
- 66
- Doi