Paper
Drivers and Barriers in the Acceptance of Mobile Payment in China
- Authors:
- Weidan Liu; Xianhao Xu; Hongxia Peng
- Abstract
- China has the most mobile phone users in the world and mobile payment (MP) becomes a most promising area with the rapid increase in application of the mobile Internet. However, previous research on the reasons why the Chinese mobile phone users accept/adopt or are willing to use mobile payment has not come to a convincing conclusion. We propose a research model by integrating the prospective user’s cost and perceived risk with Unified Theory of Acceptance and Use of Technology (UTAUT) and collect data by survey to investigate the determinants of the mobile payment acceptance in China. By revising the hypothesized model based on the data analysis by SPSS and AMOS, it is tested empirically that in the user’s acceptance of mobile payment, performance expectancy and social influence are the drivers, whereas cost and perceived risks are the barriers. Theoretically, we extend the UTAUT model in the context of Chinese mobile payment acceptance. Practically, the findings of this study provide managerial insights to the mobile payment service providers and shed lights on the development of mobile payment in China.
- Keywords
- mobile payment(MP); Unified Theory of Acceptance and Use of Technology (UTAUT) consumer acceptance; Structural Equation Modeling
- StartPage
- 73
- EndPage
- 78
- Doi