Paper
Study on Fuzzy Comprehensive Evaluation Applied in Hotel Enterprises Core Competence: the Case of Howard Johnson Zhangjiang Shanghai
- Authors:
- Li Zhan; Shenghua Wang; Nianmei Deng; Yun Liu
- Abstract
- A core competence is the key to the survival and development of a hotel in the furious market competition. The foundation of improving the hotel competitive force is to have it evaluated effectively. However, the evaluation can’t be implemented with a single index as a hotel core competence is the result of an integration of a number of factors. Thus this paper introduces a fuzzy comprehensive evaluation model to evaluate the core competitiveness of hotels, which consists of five first-class indicators, namely non-material resources, technique capacity, management capacity, operation ability and enterprise culture. Moreover, the model also comprises 16 second-class and 42 third-class indicators. The weights of the above-mentioned indicators are determined by experts in a questionnaires survey. In order to examine the effectiveness of the index system, this paper conducts an empirical case study of Howard Johnson Zhangjiang Shanghai. The findings show that the fuzzy comprehensive evaluation model is quite practical and operable when applied in the hotel industry. This evaluation model not only helps researchers understand the overall situation of core competences of a hotel, but also reflects its weak points in development, which makes it possible for researchers to propose countermeasures based on the results achieved, contributing to improvement in core competences of the hotel.
- Keywords
- Core Competence; Hotel Enterprises; Fuzzy Comprehensive Evaluation
- StartPage
- 13
- EndPage
- 17
- Doi