Paper

Transforming the Hair Color Design Industry by Using Paintings: From Art to E-Business


Authors:
Po-Hsien Lin; Ming-Shean Wang; Rungtai Lin; Mo-Li Yeh
Abstract
Following the global trends of aesthetic economy, the added design value and added digital value models employed in the creative industry have evolved rapidly. This enhances the connotations and value of the overall creative design industry. The traditional hair color design industry is also actively committed to the breakthroughs and creative performance. Therefore, based on a model that integrates paintings, added design value, and added industry value, this study developed an industrial model for hair color transformational designs based on paintings. To visually demonstrate the feasibility of using paintings in modern hair color designs, this study also established an art–to–e-business model using the development strategies for transforming art into creative design, methods of applying information regarding paintings (selecting target feature selection, analyzing painting connotation, assessing cultural needs, and establishing digital information), creative design transformation procedure (e.g., abstract conceptualization, concept visualization, visual concretization, and concrete 3-dimensionalization), and a case implementation of art-based creative transformational design. The model developed in this study can contribute to sustaining art and culture and achieving the artistic design and lifestyle art goals of the creative design industry.
Keywords
Painting; Transformation; Hair Color Design; Creative Industry
StartPage
12
EndPage
20
Doi
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