Paper

A Study of Promoting and Developing Model for Leisure Farm


Authors:
Hsiao-Ming Chang; Fei-Hsuan Liao
Abstract
Taiwan enters the leisure society, and optimistically, many traditional farms are transformed into a leisure farm. However, a number of farms lack business philosophy and therefore, struggle in the severe competition in the industry. In this study, since the researchers have been involved in the leisure farm management counseling practical experience, they make an effort to sum leisure farm development model, with reference to tourism planning concepts and theories (tourist area cycle of evolution, tourism impact, social exchange theory, and resource based and key success factors). According to the model of operation process works, leisure farms can participate in tourism development together with local residents, integrate other local sightseeing source on the basis of its own resources, and develop each product positioning. Finally, the process of various leisure farm competition and cooperation is able to promote the development of the local economy.
Keywords
Tourism Planning; Leisure Farm; Tourist Area Cycle; Development Model; Impact
StartPage
114
EndPage
120
Doi
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